About Maddet
Click fraud is not hidden. It is just never measured.
Maddet exists because the most expensive problem in paid media is the one that looks like normal performance.
Every ad dashboard reports clicks as if they were all the same. A person comparing prices on their phone and a script running in a rented server produce identical rows, billed at identical rates.
Platforms filter the obvious cases. What remains is subtle: traffic that is invalid only when you look at it across many clicks, many devices and many hours at once. No marketer has the time to do that by hand, and no weekly report is built to show it.
So the loss gets absorbed. It shows up as a slightly higher CAC, a campaign that underperforms for no clear reason, a budget that runs out before lunch. Nobody disputes it because nobody has the evidence.
Maddet was built to make that loss measurable. Score every click at the moment it lands, write down what was seen, and hand teams the record they need to take it to the platform. The product is precise because the problem only yields to precision.
Principles
Three rules the product is built on.
Evidence over accusation
No click is called invalid without a written reason and the signals behind it. If we cannot show why, we do not say it.
Flag it, don't fake certainty
Borderline traffic is labelled borderline. A review band that admits doubt is more useful than a confident block that turns out wrong.
You keep the decision
We score, sort and document. What gets excluded, what gets disputed and what gets accepted stays with the team that owns the budget.
Exposure estimate
Somewhere in last month's spend, there is a number nobody measured.
Enter what you spend on paid media each month. The slip shows the range typically lost to invalid traffic at that level. The audit replaces the range with your real figure.
- Lower band (7.000000000000001%)
- ₹35,000
- Typical (14.000000000000002%)
- ₹70,000
- Upper band (22%)
- ₹1,10,000
- Typical, over 12 months
- ₹8,40,000
This is an illustrative estimate based on typical invalid-traffic rates, not a live scan of your account. Connect your account for your actual numbers.
Swap the estimate for the real figureGet a free traffic audit