Performance marketing
Your CAC is carrying clicks that were never customers.
Every invalid click inflates cost per acquisition, muddies attribution and makes good campaigns look worse. Maddet takes them out of the equation, so the numbers you defend are numbers you can trust.
Spend protected over time
What changes for your team
Three conversations that get easier.
With finance
Show spend protected as a line item, with the events behind it. Budget reviews move from defending intuition to presenting records.
With your own data
Verified traffic gives you a clean denominator. CAC, conversion rate and ROAS stop being diluted by clicks that were never going to buy.
With the platform
When a campaign is hit, you have a dispute-ready report the same week instead of a screenshot and a support ticket.
Built into how you already work
No new process. Just cleaner inputs.
- Weekly summary of spend protected by campaign
- Alerts when a campaign's invalid share jumps
- Verified-traffic metrics beside platform metrics
- Review queue for borderline clicks
- Dispute reports per campaign and period
- Exports for your BI and attribution tools
Exposure estimate
Your next budget review deserves a line that reads: protected.
Enter what you spend on paid media each month. The slip shows the range typically lost to invalid traffic at that level. The audit replaces the range with your real figure.
- Lower band (7.000000000000001%)
- ₹35,000
- Typical (14.000000000000002%)
- ₹70,000
- Upper band (22%)
- ₹1,10,000
- Typical, over 12 months
- ₹8,40,000
This is an illustrative estimate based on typical invalid-traffic rates, not a live scan of your account. Connect your account for your actual numbers.
Swap the estimate for the real figureGet a free traffic audit