Fraud Engine
One engine between your budget and everything that isn't a buyer.
The Maddet engine sits on the click stream from your ad accounts. It reads each click, weighs it against what real people do, and decides in the moment whether it is worth what you paid.
Architecture
Four stages, left to right.
The same path every click takes, from the moment it is billed to the moment it is either cleared or documented.
The loop, in depth
What happens at each step, and what it produces.
Connect
Maddet links to your ad platforms with read-level API access. Campaign structure, click identifiers and cost data flow in; nothing about your bids or creatives is touched.
OutputAccount linked, campaigns mappedScore
Each click is evaluated as it arrives against network, device, behaviour and context signals, then assigned a trust score from 0 to 100 with the signals that drove it.
OutputTrust score and contributing signalsBlock and document
Clicks below your threshold are flagged immediately. If you grant the optional exclusion permission, the source is added to the platform's exclusion list; otherwise it is queued for one-click export. Either way, an evidence record is written at the moment of detection.
OutputExclusion update and evidence recordDispute
Flagged events roll up into a dispute report grouped by campaign and pattern, formatted for the platform's invalid-activity review process.
OutputDispute-ready CSV and PDFInside the engine
Go deeper on each capability.
Exposure estimate
The engine is ready. The only missing input is your account.
Enter what you spend on paid media each month. The slip shows the range typically lost to invalid traffic at that level. The audit replaces the range with your real figure.
- Lower band (7.000000000000001%)
- ₹35,000
- Typical (14.000000000000002%)
- ₹70,000
- Upper band (22%)
- ₹1,10,000
- Typical, over 12 months
- ₹8,40,000
This is an illustrative estimate based on typical invalid-traffic rates, not a live scan of your account. Connect your account for your actual numbers.
Swap the estimate for the real figureGet a free traffic audit